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What Is the Most Effective Way to Make Sure a Promotional

Question 40

Multiple Choice

What is the most effective way to make sure a promotional message stands out and is received and decoded appropriately by the target audience?


A) Repeat the ad several times.
B) Use contrast in communications.
C) Customize messages to customers with digital technologies.
D) Use effective positioning and offer a unique value proposition.
E) Use a sexual appeal.

Correct Answer:

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