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With Its Slogan "Because Self-Confidence Is Priceless," Iron Band Deodorant

Question 73

Multiple Choice

With its slogan "Because self-confidence is priceless," Iron Band Deodorant is trying to attract customers by emphasizing the brand's ________.

A) ego-defensive function
B) utilitarian function
C) value-expressive function
D) knowledge function
E) intention function

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