In Your Marketing Class,your Assignment Is to Create an Advertisement

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

A) an ad that reads "AIDS kills" followed by a suggestion that condom X prevents it
B) an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
C) an ad with the catchphrase "Use condom X to prevent AIDS"
D) an ad that suggests condom Y does not prevent AIDS

Correct Answer:

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