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If the Sales Forecaster at Dex-Starr Inc

Question 73

Multiple Choice

If the sales forecaster at Dex-Starr Inc.-before launching a new 12-string guitar-decides to use the Delphi method to obtain a forecast,he/she should ________.


A) note the behavior of the company's current customers while they purchase guitars from the current product line
B) note the response of similar 12-string guitars to marketing campaigns and use the responses as a basis to predict how the new marketing campaign might fare
C) mail out questionnaires to a panel of expert guitarists whose identities are known only to the forecaster
D) use a brainstorming session among a group of metal guitarists to draw new ideas

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