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If the Sales Forecaster at Dino Croc Inc

Question 67

Multiple Choice

If the sales forecaster at Dino Croc Inc.-before launching a new game-decides to use the method of historical analogy to obtain a forecast,he/she should ________.


A) note the behavior of the company's current customers while they purchase a gaming accessory
B) note the response of similar previous games to marketing campaigns and use the responses as a basis to predict how the new marketing campaign might fare
C) request a panel of gamers-whose identities should be kept confidential from one another-to respond to a sequence of questionnaires
D) use a brainstorming session among a group of gamers to draw new ideas

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