Communication with an External Audience Should Be Undertaken with Careful

Communication with an external audience should be undertaken with careful attention to both content and tone because _____.

A) front-line employees now have a higher level of decision-making power
B) new media are increasing the need for employees with social intelligence
C) external audiences tend to have low literacy
D) such messages can be regarded as public-relations messages, conveying a certain image of the company
E) communicating with external audiences is far more important than communicating with internal audiences

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