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During Her Presentation to a Prospective Customer,Lea Informed Him About

Question 70

Multiple Choice

During her presentation to a prospective customer,Lea informed him about the new wallboard's superiority.She also brought along a sample so that the building contractor could see and feel the superiority of the product she was selling.Lea used a _____ to improve the buyer's understanding of her product.


A) multiple-sense appeal
B) standardized approach
C) collaborative approach
D) style-flexing appeal
E) composite appeal

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