Which of the Following Statements About the Commitment Stage of a Relationship

Which of the following statements about the commitment stage of a relationship is FALSE?

A) Commitment to the relationship must permeate both the buying and the selling organizations.
B) The seller must take a proactive communication stance.
C) The corporate cultures of the two organizations must be compatible.
D) Salespeople must discourage direct communication among similar functional areas of the two firms.
E) There is an implied or stated pledge to continue the relationship.

Correct Answer:

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