The First Thing a Salesperson Should Do in Dealing with a Customer's

The first thing a salesperson should do in dealing with a customer's complaint is:

A) offer a satisfactory solution.
B) emphasize that another member of the selling firm is at fault.
C) determine whether the buying or the selling firm is at fault.
D) represent the customer's position to the selling firm's personnel.
E) encourage the customer to tell his or her whole story.

Correct Answer:

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