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The Apple Store's Clean,open Spaces and White Walls Create a Modern

Question 60

Multiple Choice

The Apple Store's clean,open spaces and white walls create a modern feel and draw all of the customer's attention to relatively few products on display.The Apple Store's servicescape is playing what strategic role?


A) Package
B) Boundary spanner
C) Differentiator
D) Facilitator
E) Socializer

Correct Answer:

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