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    Services Marketing Study Set 1
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    Exam 9: Service Innovation and Design
  5. Question
    Because a Service in Intangible, It Is Imperative for a New-Service
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Because a Service in Intangible, It Is Imperative for a New-Service

Question 27

Question 27

Short Answer

Because a service in intangible, it is imperative for a new-service development system to have four basic characteristics. List them.

Correct Answer:

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It must be objective...

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