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    Services Marketing Study Set 1
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    Exam 9: Service Innovation and Design
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    The Fact Services Are Intangible Makes It Imperative for Any
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The Fact Services Are Intangible Makes It Imperative for Any

Question 38

Question 38

True/False

The fact services are intangible makes it imperative for any new service-development process to be precise, subjective, opinion-driven and methodological.

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