A Company That Was Involved in Wedding Planning Noted How

A company that was involved in wedding planning noted how many couples had a wedding catastrophe of some kind. As a result, it abandoned wedding planning and began offering wedding insurance to protect couples from financial losses due to weather emergencies, stolen wedding rings, damaged wedding dresses, etc. The company is using a _____ growth strategy.

A) Share building
B) Market development
C) Service development
D) Diversification
E) Market integration

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free