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While Most KFC Restaurants Look Alike, There Is One in Marietta

Question 37

Multiple Choice

While most KFC restaurants look alike, there is one in Marietta, Georgia, that is in the base of a 56-foot tall chicken replica with rolling eyes and a moving beak. In this example, the servicescape is act as a:


A) Package
B) Facilitator
C) Differentiator
D) Boundary spanner
E) Socializer

Correct Answer:

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