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    Services Marketing Study Set 1
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    Exam 16: Integrated Marketing Communications
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    By Creating Cross-Functional Teams, a Service Firm Is
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By Creating Cross-Functional Teams, a Service Firm Is

Question 79

Question 79

Multiple Choice

By creating cross-functional teams, a service firm is:


A) Managing service promises
B) Resetting customer expectations
C) Communicating with customers
D) Managing internal marketing communications
E) Exceeding customer expectations

Correct Answer:

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