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    Exam 5: Consumer Markets and Consumer Buyer Behaviour
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    Five Different Roles Can Be Identified in Most Buying Processes
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Five Different Roles Can Be Identified in Most Buying Processes

Question 40

Question 40

Multiple Choice

Five different roles can be identified in most buying processes.Which of the following is NOT normally considered to be a decision role?


A) initiator
B) influencer
C) decider
D) user
E) opinion-leader

Correct Answer:

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