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    Principles of Marketing
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    Exam 15: Advertising and Public Relations
  5. Question
    What Is the First Element That a Reader Most Likely
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What Is the First Element That a Reader Most Likely

Question 145

Question 145

Multiple Choice

What is the first element that a reader most likely notices in a print ad?


A) copy
B) illustration
C) headline
D) slogan
E) tone

Correct Answer:

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