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    Principles of Marketing Study Set 3
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    A Segment Is Less Attractive If ________
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A Segment Is Less Attractive If ________

Question 138

Question 138

Multiple Choice

A segment is less attractive if ________.


A) it is difficult for new entrants to enter
B) it is substantial
C) it is actionable
D) it already contains many strong and aggressive competitors
E) it contains weak suppliers

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