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    Marketing Management Study Set 1
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    Exam 4: Conducting Marketing Research
  5. Question
    Once They Have Determined the Sampling Unit, Marketers Must Develop
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Once They Have Determined the Sampling Unit, Marketers Must Develop

Question 24

Question 24

True/False

Once they have determined the sampling unit, marketers must develop a sampling frame so that a small section in the target population has a greater chance of being sampled.

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