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    Exam 22: Managing a Holistic Marketing Organization for the Long Run
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    A Social Marketing Program Which Aims to Alter Ideas About
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A Social Marketing Program Which Aims to Alter Ideas About

Question 102

Question 102

Multiple Choice

A social marketing program which aims to alter ideas about abortion is an example of a(n) ________.


A) cognitive campaign
B) active campaign
C) behavioral campaign
D) value campaign
E) normative campaign

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