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Jake Has Already Bought His Hockey Gear for the Season

Question 320

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Jake has already bought his hockey gear for the season, but when he is in the sports store, he falls in love with a different hockey stick and buys it even though it means he can't go out to dinner later with his friends which he would have preferred. This example illustrates the ________ aspect of behavioral economics.


A) bounded rationality
B) bounded self-interest
C) empowerment effect
D) bounded will-power

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