Chang Is Watching Television When an Ad About Climate Change

Chang is watching television when an ad about climate change comes on.Normally,he doesn't pay much attention to these ads,but this time the ad features his home city of Victoria,BC.The ad's focus on Chang's city has a significant impact on him and he decides to sign up for his local environmental group to try and help out in any way he can.The idea that the ad impacted Chang due to its focus on something meaningful/close to him,is an example of the

A) identifiable victim effect.
B) peripheral route of persuasion.
C) indirect route of persuasion.
D) construal-level theory.

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