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Marque, a High-End Maker of Designer Watches, Has Started Making

Question 76

Multiple Choice

Marque, a high-end maker of designer watches, has started making inexpensive watches to take advantage of enormous growth rates in low-end market segments. Marque is most likely engaging in ________.


A) franchising
B) line filling
C) two-way stretching
D) upward stretching
E) downward stretching

Correct Answer:

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