For Over 10 Years, Erudite, a Publishing and Educational Company

For over 10 years, Erudite, a publishing and educational company that produces college textbooks, has been selling its books online through studysmart.com, a popular online retailer that sells textbooks published by different companies. Recently, Erudite stopped selling its books through studysmart.com and set up its own Web site to sell its books. This change in channel organization is called ________.

A) disintermediation
B) intensive distribution
C) brokering
D) franchising
E) selective distribution

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free