Multiple Choice
Integrating the entire distribution chain - from its own design and manufacturing operations to distribution through its own managed stores - has turned Spanish clothing chain Zara into the world's fastest-growing fast-fashion retailer. This is an example of a(n) ________ marketing system.
A) contractual vertical
B) corporate vertical
C) administered vertical
D) horizontal
E) direct
Correct Answer:
Verified
Correct Answer:
Verified
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