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  4. Exam
    Exam 9: Brand Strategy and Management
  5. Question
    A ________ Is a Name, Term, Sign, Symbol or Design
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A ________ Is a Name, Term, Sign, Symbol or Design

Question 12

Question 12

Short Answer

A ________ is a name, term, sign, symbol or design that identifies the maker or seller of a product or service.
brand
line extension
touchpoint
label
package

Correct Answer:

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