The Creation of a Successful New Product Depends on a Company's

The creation of a successful new product depends on a company's understanding of its ________ and its ability to deliver ________ to customers.
competitors, distributors, and employees; new styles
customers, brands, products; product images
customers, competitors, and markets; superior value
product, marketing mix, and marketing strategy; functional features
product life cycle, legal responsibilities, and social responsibilities; innovations

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customers, competito...

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