Short Answer
________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.These products require a lot of advertising, personal selling, and other marketing efforts.
Specialty products
Line extensions
Unsought products
Shopping products
Convenience products
Correct Answer:

Verified
Correct Answer:
Verified
Q67: How might competitors be a good external
Q95: A company can stretch its product either
Q139: Why might ad expenditures be high for
Q160: Scenario<br>Herb Marks built his enterprise on the
Q163: The third level of a product that
Q164: The second part of the marketing strategy
Q166: Which theory suggests that new products sometimes
Q167: The major purpose of test marketing is
Q168: A detailed version of a new idea
Q169: Give an example of the most basic