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    Exam 5: Managing Marketing Information to Gain Customer Insights
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    It Is Most Accurate to Say That Secondary Data Are
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It Is Most Accurate to Say That Secondary Data Are

Question 155

Question 155

Short Answer

It is most accurate to say that secondary data are ________.
collected mostly via surveys
expensive to obtain
not always relevant
never purchased from outside suppliers
always necessary to support primary data

Correct Answer:

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