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In Understanding the Hispanic Market,researchers Have Found That They Prefer

Question 71

Multiple Choice

In understanding the Hispanic market,researchers have found that they prefer to call themselves Latinos,and that there are vast differences between Latinos in California,Texas and Florida,the Caribbean,South America and Mexico.Your book describes this understanding of a market segment as stemming from which type of research?


A) quantitative
B) Hispanic research
C) pluralistic
D) qualitative
E) segmented research

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