Active Beverages Targets the Same People Who Watch the Gravity

Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding,in-line skating,mountain biking,and other extreme sports.It makes high-energy drinks for this target market.It does not attempt to make any drinks that are not targeted to this market.Active uses a(n) ________.

A) undifferentiated marketing strategy
B) filling-out strategy
C) cannibalization strategy
D) limited-line strategy
E) brand extension strategy

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