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When 3M,HP,and Motorola Practice Researching or Imaging Latent Needs of Consumers

Question 82

Multiple Choice

When 3M,HP,and Motorola practice researching or imaging latent needs of consumers through a "probe-and-learn" process,they are most likely using which of the following marketing orientations with respect to their consumers


A) Selling orientation
B) Promotion orientation
C) Supply-side orientation
D) Reactive market orientation
E) Proactive marketing orientation

Correct Answer:

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