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    Marketing Management Study Set 3
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    Exam 6: Analyzing Consumer Markets
  5. Question
    ________ Is the Tendency to Interpret Information in a Way
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________ Is the Tendency to Interpret Information in a Way

Question 143

Question 143

Multiple Choice

________ is the tendency to interpret information in a way that will fit our preconceptions.


A) Selective retention
B) Cognitive dissonance
C) Selective distortion
D) Subliminal perception
E) Discrimination

Correct Answer:

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