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In His Article,"Innovative Imitation," Theodore Levitt Argues That ________

Question 2

Multiple Choice

In his article,"Innovative Imitation," Theodore Levitt argues that ________.


A) imitation is wrong and should be punished
B) product imitation might be as profitable as a strategy of product innovation
C) innovation is not possible without substantial imitation
D) innovation cannot begin unless dissatisfaction with imitation occurs
E) imitation should be against the law because of the intellectual property decision involved

Correct Answer:

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