Being a Market Leader Is Often a Difficult Position to Maintain

Being a market leader is often a difficult position to maintain and defend.The firm can try to increase its market share in the face of constant market size,protect its current market share through good defensive and offensive actions,or ________.

A) be a cost leader
B) find new, innovative technologies on a monthly basis
C) strive to win promotional awards
D) find ways to expand total market demand
E) pursue markets others do not want

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