Multiple Choice
By adding more channels,companies can gain three important benefits.First,they can increase their market coverage; second,they can lower channel costs; and third,they can provide ________.
A) effective dollar costs/sale
B) increased exposure
C) increased volume of potential customers
D) increased volume of sales
E) more customized selling
Correct Answer:

Verified
Correct Answer:
Verified
Q68: Transportation companies,independent warehouses,banks,and advertising agencies that assist
Q69: It is important for the company to
Q71: Manufacturers are constantly tempted to move from
Q72: A _ channel consists of a manufacturer
Q75: A value network includes a firm's suppliers
Q76: One of the chief roles of marketing
Q77: What three important benefits can companies gain
Q78: Different consumers have different needs during the
Q119: A vertical marketing system comprises the producer,
Q137: Channel coordination occurs when channel members are