Today Customers Expect Channel Integration to Work Smoothly

Today customers expect channel integration to work smoothly.Which of the following is NOT one of the characteristics of channel integration

A) The ability to order the product online and pick it up at a retail location
B) The ability to return an online purchase at the retail location
C) The right to receive discounts based on total online and off-line purchases
D) Offering gift certificates that can be redeemed online and off-line
E) None of the above are characteristics of channel integration

Correct Answer:

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