Your Company Has Brought in 25 Consumers Identified as Innovators

Your company has brought in 25 consumers identified as innovators and/or heavy users of its products and is observing them as they use your new product.This test is intended to expose unanticipated problems of safety and servicing and to alert you to customer training and servicing requirements.In marketing terms,this is called ________.

A) design testing
B) alpha testing
C) product testing
D) regional testing
E) beta testing

Correct Answer:

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