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When Tide Introduces a New Fragrance of Laundry Detergent,some Consumers

Question 44

Multiple Choice

When Tide introduces a new fragrance of laundry detergent,some consumers who buy the new fragrance switch from other Tide variants,as opposed to from other brands.The income lost on the other Tide variants is called ________.


A) dragalong income
B) incremental income
C) disruptive income
D) intrinsic income
E) cannibalized income

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