Multiple Choice
After analyzing their company's strengths and weaknesses,top managers at Asia Loans decided to meet the needs of the DINK (dual income,no kids) market segment,Asia Loans simplified its sales contract,restructured its advertising efforts to focus on Google ads,and created a separate customer-service department.Asia Loans' strategy is best described as a(n) ________ strategy.
A) overall cost leadership
B) focus
C) differentiation
D) diversification
E) promotional
Correct Answer:
Verified
Correct Answer:
Verified
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