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    Exam 22: Managing a Holistic Marketing Organization for the Long Run
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    Social Marketing Programs Designed to Discourage Cigarette Smoking or Excessive
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Social Marketing Programs Designed to Discourage Cigarette Smoking or Excessive

Question 58

Question 58

Multiple Choice

Social marketing programs designed to discourage cigarette smoking or excessive consumption of alcohol are examples of ________.


A) cognitive campaigns
B) active campaigns
C) behavioral campaigns
D) value campaigns
E) normative campaigns

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