Gordon Is Considering Purchasing a Computer from Best Denki

Gordon is considering purchasing a computer from Best Denki.He has created a scale for rating eight different computers on three different characteristics.He plans to short-list only those computers,that score at least a seven on his scale on all three characteristics.Which of the following choice heuristics has he chosen?

A) elimination-by-aspects heuristic
B) lexicographic heuristic
C) conjunctive heuristic
D) anchoring and adjustment heuristic
E) representativeness heuristic

Correct Answer:

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