Multiple Choice
If a brand is developing an offering with multiple frames of reference, which of the following is NOT advisable?
A) create a combined positioning that addresses all competitors
B) prioritize competitors
C) choose the most important set of competitors to serve as the competitive frame
D) adopt lowest common denominator positioning
E) develop the best possible positioning for each type or class of competitors
Correct Answer:
Verified
Correct Answer:
Verified
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