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BMW's "The Ultimate Driving Machine," American Express' "Don't Leave Home

Question 14

Multiple Choice

BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of brand ________.


A) slogan
B) personality
C) mission
D) architecture
E) vision

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